Diatract’s fish attractant product line was developed based on over 30 years of university research. The client wanted the branding to reflect the premium nature of their proprietary formula, and to convey the idea of “bringing your tackle box into the 21st century.”

We went through a naming process and created the parent brand, Diatract, which alluded to their proprietary “Dual Sense Technology” and combined Di (for 2) with a variation of “attract”.

Several sub-brands were created for the product line, including Jugline, Crazy Worm, Crazy Craw, Crazy Crappie, Fish Bomb, and their Combo Pack offering.